Niina Ratsula

Niina Ratsula is a pioneer in sustainable working life, inspiring companies and organizations to build responsible and ethical work environments. Niina holds a Doctorate in Business Administration, is an author, entrepreneur, and above all, a passionate advocate for sustainable working life. A modern company understands that for future competitiveness, stakeholder trust is critical. Trust is built by ensuring that the company operates on a sustainable basis. To harness responsible practices as a key to success, in addition to a sustainable business model, individuals are needed for whom responsibility means more than just a company’s brand promise.

“Even as the planet’s resources are stretched thin and workplaces are filled with injustices, it’s crucial to maintain faith in the future.”

For over 20 years, Niina has researched and articulated the significance of sustainable working life for business success. Her expertise lies in how organizations can build trust with stakeholders and gain a competitive advantage through sustainable practices. She doesn’t see responsibility as merely a trendy term but as a critical success factor.

In her presentations, Niina guides organizations on an inspiring journey where responsibility and sustainable business are built from a humane and fair corporate culture. She offers tangible tools for leaders and employees to create ethically sustainable practices and develop an organizational culture that supports responsible goals.

Niina adeptly combines researched knowledge, real-life stories, and personal experiences in her presentations to demonstrate that responsibility is both a challenge and an opportunity. She prompts listeners to consider what responsibility means for their work and how they can contribute to a sustainable working life through their actions.

“We all have something to learn about the sustainability of our actions, and each of us can contribute to building a more sustainable working life and business.”

Niina has over 12 years of experience in leadership and specialist roles in the corporate world, focusing on developing responsible business practices at publicly traded companies such as Nokia and Kemira. She founded the Code of Conduct Company, supporting organizations and leaders in their journey towards a more sustainable future. Niina is also the co-founder of the Nordic Business Ethics initiative and was awarded the Responsible Influencer of the Year by Bonfire Agency in 2019.

She has authored five non-fiction books and hosts the popular podcast “Moraalit(on)” (Morals Are) . As a speaker, Niina is known for her presence, spontaneity, and engaging style. Her presentations convey genuine passion and a desire to create a more sustainable future. Niina is fluent in both Finnish and English and is an experienced event moderator and host.

Niina Ratsula’s motto is “Morals are a muscle that must be exercised.” She inspires and encourages organizations to practice morality and build sustainable businesses that benefit all parties involved.