{"id":9194,"date":"2019-09-13T08:39:44","date_gmt":"2019-09-13T08:39:44","guid":{"rendered":"https:\/\/new.myspeaker.fi\/profiles\/sani-leino\/"},"modified":"2025-06-25T18:25:05","modified_gmt":"2025-06-25T18:25:05","slug":"sani-leino","status":"publish","type":"profile","link":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/","title":{"rendered":"Sani Leino"},"content":{"rendered":"\n<div id=\"text-block_005bdf79c537ca90ad438274eadb1180\" class=\"block-text block-text--columns-one lg:my-20 my-10\">\n      <div class=\"block-text__body\">\n      <p>Sani Leino is an advocate of social selling, and he is known as an energising and engaging sales coach and motivational speaker. He is a pioneering coach in emotionally intelligent and social selling.<\/p>\n<p>Sani has a successful track record of over ten years of award-winning achievements in B2B and B2C sales, with special expertise in the ICT, telecom and retail sectors. Over the past ten years, Sani has worked for companies such as Toyota, Gigantti, DNA, and Rainmaker in various sales roles. Most recently, Sani worked as a sales director at ThingLink Europe, where he was in charge of B2B sales and building the international partner programme and reseller network. Since 2017, Sani has worked as CEO and sales coach for his own business, SALES Consulting, helping companies modernise their sales processes.<\/p>\n<p>In 2016, Sani Leino ranked among top 100 social selling influencers in the world, and he is the only Finn who contributed to the creation of the Professional Diploma in Digital &amp; Social Selling, the world\u2019s first official qualification in social selling.<\/p>\n<p><strong>Themes<\/strong>:<\/p>\n<ul>\n<li>Social Selling<\/li>\n<li>Efficient use of social media for business<\/li>\n<li>Expert branding \u2013 how to sell your expertise online<\/li>\n<li>Five-star customer experience \u2013 how to turn customers into fans<\/li>\n<li>Social enterprise \u2013 keep up, the world is changing<\/li>\n<li>Interaction and first impressions \u2013 how to convince your listener<\/li>\n<li>Digitalisation in sales and marketing<\/li>\n<li>AI in sales \u2013 threat or opportunity?<\/li>\n<li>Unlearning \u2013 how to get rid of old beliefs and attitudes<\/li>\n<\/ul>\n    <\/div>\n  \n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3115,"menu_order":1227,"template":"","profile_category":[330,332,337,319,320,321,322,323,325,326,328],"profile_tag":[281,282,171,341,289,163,186,283,164,180],"profile_language":[],"class_list":["post-9194","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-communication-interaction-speakers","profile_category-customer-experience-speakers","profile_category-sales-marketing-speakers","profile_category-speakers","profile_category-attitude-change-speakers","profile_category-creativity-innovation-speakers","profile_category-digitalisation-technology-speakers","profile_category-entrepreneurship-speakers","profile_category-growth-development-speakers","profile_category-host-moderator-speakers","profile_category-society-future-speakers","profile_tag-attitude-change","profile_tag-communication-interaction","profile_tag-creativity-innovation","profile_tag-customer-experience","profile_tag-digitalisation-technology","profile_tag-entrepreneurship","profile_tag-growth-development","profile_tag-host-moderator","profile_tag-sales-marketing","profile_tag-society-future"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sani Leino - Social Selling Expert - Keynote Speaker - MySpeaker Finland<\/title>\n<meta name=\"description\" content=\"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sani Leino\" \/>\n<meta property=\"og:description\" content=\"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/\" \/>\n<meta property=\"og:site_name\" content=\"MySpeaker Finland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:25:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Sani-Leino.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/\",\"name\":\"Sani Leino - Social Selling Expert - Keynote Speaker - MySpeaker Finland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Sani-Leino.jpeg\",\"datePublished\":\"2019-09-13T08:39:44+00:00\",\"dateModified\":\"2025-06-25T18:25:05+00:00\",\"description\":\"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Sani-Leino.jpeg\",\"contentUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Sani-Leino.jpeg\",\"width\":275,\"height\":183},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/speakers\\\/sani-leino\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profiles\",\"item\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/profiles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sani Leino\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\",\"name\":\"MySpeaker Finland\",\"description\":\"Muutamme maailmaa puheella.\",\"publisher\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#organization\"},\"alternateName\":\"MySpeaker Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#organization\",\"name\":\"MySpeaker Finland\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/04\\\/MySpeaker_Logo_dark-2.png\",\"contentUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/04\\\/MySpeaker_Logo_dark-2.png\",\"width\":805,\"height\":116,\"caption\":\"MySpeaker Finland\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/myspeakerfin\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sani Leino - Social Selling Expert - Keynote Speaker - MySpeaker Finland","description":"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/","og_locale":"en_US","og_type":"article","og_title":"Sani Leino","og_description":"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.","og_url":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/","og_site_name":"MySpeaker Finland","article_modified_time":"2025-06-25T18:25:05+00:00","og_image":[{"width":275,"height":183,"url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Sani-Leino.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/","url":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/","name":"Sani Leino - Social Selling Expert - Keynote Speaker - MySpeaker Finland","isPartOf":{"@id":"https:\/\/myspeaker.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/#primaryimage"},"image":{"@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/#primaryimage"},"thumbnailUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Sani-Leino.jpeg","datePublished":"2019-09-13T08:39:44+00:00","dateModified":"2025-06-25T18:25:05+00:00","description":"Sani Leino pioneers social selling and digital sales coaching, helping businesses modernize sales with AI and social media.","breadcrumb":{"@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/#primaryimage","url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Sani-Leino.jpeg","contentUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Sani-Leino.jpeg","width":275,"height":183},{"@type":"BreadcrumbList","@id":"https:\/\/myspeaker.fi\/en\/speakers\/sani-leino\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/myspeaker.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Profiles","item":"https:\/\/myspeaker.fi\/en\/profiles\/"},{"@type":"ListItem","position":3,"name":"Sani Leino"}]},{"@type":"WebSite","@id":"https:\/\/myspeaker.fi\/en\/#website","url":"https:\/\/myspeaker.fi\/en\/","name":"MySpeaker Finland","description":"Muutamme maailmaa puheella.","publisher":{"@id":"https:\/\/myspeaker.fi\/en\/#organization"},"alternateName":"MySpeaker Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myspeaker.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myspeaker.fi\/en\/#organization","name":"MySpeaker Finland","url":"https:\/\/myspeaker.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2024\/04\/MySpeaker_Logo_dark-2.png","contentUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2024\/04\/MySpeaker_Logo_dark-2.png","width":805,"height":116,"caption":"MySpeaker Finland"},"image":{"@id":"https:\/\/myspeaker.fi\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/myspeakerfin\/"]}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"MySpeaker Finland","distributor_original_site_url":"https:\/\/myspeaker.fi\/en\/","push-errors":false,"_links":{"self":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile\/9194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/media\/3115"}],"wp:attachment":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/media?parent=9194"}],"wp:term":[{"taxonomy":"profile_category","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_category?post=9194"},{"taxonomy":"profile_tag","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_tag?post=9194"},{"taxonomy":"profile_language","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_language?post=9194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}