{"id":9257,"date":"2019-11-12T09:26:10","date_gmt":"2019-11-12T09:26:10","guid":{"rendered":"https:\/\/new.myspeaker.fi\/profiles\/tony-anderson\/"},"modified":"2024-01-16T13:18:10","modified_gmt":"2024-01-16T13:18:10","slug":"tony-anderson","status":"publish","type":"profile","link":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/","title":{"rendered":"Tony Anderson"},"content":{"rendered":"
\n
\n
\n
\n
\nTony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways and Thomas Cook he was appointed as the first sales and marketing director of EasyJet<\/a>. He helped launch the company that became an internet pioneer and major force in European aviation.<\/p>\n

“Author of easyLand the definitive account of the EasyJet story”<\/em><\/p><\/blockquote>\n

Tony Anderson went on to become Marketing Director for the easyGroup launching new easy branded businesses and has held positions on the board of several of Stelios’ companies. He has been a commentator for BBC Radio 4, Radio 5 Live, and The Money Programme. Tony is an adviser to start-up companies and small businesses in the Cambridge area. He is also a guest lecturer at Imperial College London, Cambridge University, and Fudan Business School Shanghai. Tony is an honor graduate in Marketing and Modern Languages and holds a diploma in Finance from the Bocconi Business School in Milan.<\/p>\n

Tony is uniquely placed to tell the incredible story of the EasyJet start-up and has become a recognized speaker on marketing-related topics including branding, online marketing & communications.\u00a0 Drawing on his experience with unique insights you can only get from \u201cbeing there and doing it\u201d, Tony Anderson brings vividly to life the roller coaster ride of easyJet\u2019s conception, birth, and growth to marketing powerhouse.<\/p>\n

A versatile and engaging speaker, Tony has spoken at corporate events and conferences around the world for clients including a number of Fortune 500 companies.<\/p>\n

Teemat: Brand Building | Customer Service | The easyJet\u2019s Story | Marketing & Communications | Disruptive Technology<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways…<\/p>\n","protected":false},"author":1,"featured_media":3875,"menu_order":1154,"template":"","profile_category":[311,313,145,139,111],"profile_tag":[281,282,125,164],"profile_language":[],"class_list":["post-9257","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-communication-interaction-keynote-speakers","profile_category-attitude-change-keynote-speakers","profile_category-leadership","profile_category-sales-marketing","profile_category-keynote-speakers","profile_tag-attitude-change","profile_tag-communication-interaction","profile_tag-leadership","profile_tag-sales-marketing"],"acf":[],"yoast_head":"\nTony Anderson - Keynote Speaker - MySpeaker Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tony Anderson\" \/>\n<meta property=\"og:description\" content=\"Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/\" \/>\n<meta property=\"og:site_name\" content=\"MySpeaker Finland\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T13:18:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Tony-Anderson-Profile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/\",\"name\":\"Tony Anderson - Keynote Speaker - MySpeaker Finland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Tony-Anderson-Profile.jpg\",\"datePublished\":\"2019-11-12T09:26:10+00:00\",\"dateModified\":\"2024-01-16T13:18:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Tony-Anderson-Profile.jpg\",\"contentUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/09\\\/Tony-Anderson-Profile.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/keynote-speakers\\\/tony-anderson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profiles\",\"item\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/profiles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tony Anderson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\",\"name\":\"MySpeaker Finland\",\"description\":\"Muutamme maailmaa puheella.\",\"publisher\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#organization\"},\"alternateName\":\"MySpeaker Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#organization\",\"name\":\"MySpeaker Finland\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/04\\\/MySpeaker_Logo_dark-2.png\",\"contentUrl\":\"https:\\\/\\\/myspeaker.fi\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/04\\\/MySpeaker_Logo_dark-2.png\",\"width\":805,\"height\":116,\"caption\":\"MySpeaker Finland\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/myspeakerfin\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tony Anderson - Keynote Speaker - MySpeaker Finland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/","og_locale":"en_US","og_type":"article","og_title":"Tony Anderson","og_description":"Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways...","og_url":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/","og_site_name":"MySpeaker Finland","article_modified_time":"2024-01-16T13:18:10+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Tony-Anderson-Profile.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/","url":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/","name":"Tony Anderson - Keynote Speaker - MySpeaker Finland","isPartOf":{"@id":"https:\/\/myspeaker.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/#primaryimage"},"image":{"@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/#primaryimage"},"thumbnailUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Tony-Anderson-Profile.jpg","datePublished":"2019-11-12T09:26:10+00:00","dateModified":"2024-01-16T13:18:10+00:00","breadcrumb":{"@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/#primaryimage","url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Tony-Anderson-Profile.jpg","contentUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2023\/09\/Tony-Anderson-Profile.jpg","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tony-anderson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/myspeaker.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Profiles","item":"https:\/\/myspeaker.fi\/en\/profiles\/"},{"@type":"ListItem","position":3,"name":"Tony Anderson"}]},{"@type":"WebSite","@id":"https:\/\/myspeaker.fi\/en\/#website","url":"https:\/\/myspeaker.fi\/en\/","name":"MySpeaker Finland","description":"Muutamme maailmaa puheella.","publisher":{"@id":"https:\/\/myspeaker.fi\/en\/#organization"},"alternateName":"MySpeaker Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myspeaker.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myspeaker.fi\/en\/#organization","name":"MySpeaker Finland","url":"https:\/\/myspeaker.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2024\/04\/MySpeaker_Logo_dark-2.png","contentUrl":"https:\/\/myspeaker.fi\/wp-content\/uploads\/sites\/7\/2024\/04\/MySpeaker_Logo_dark-2.png","width":805,"height":116,"caption":"MySpeaker Finland"},"image":{"@id":"https:\/\/myspeaker.fi\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/myspeakerfin\/"]}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"MySpeaker Finland","distributor_original_site_url":"https:\/\/myspeaker.fi\/en\/","push-errors":false,"_links":{"self":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile\/9257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/media\/3875"}],"wp:attachment":[{"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/media?parent=9257"}],"wp:term":[{"taxonomy":"profile_category","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_category?post=9257"},{"taxonomy":"profile_tag","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_tag?post=9257"},{"taxonomy":"profile_language","embeddable":true,"href":"https:\/\/myspeaker.fi\/en\/wp-json\/wp\/v2\/profile_language?post=9257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}