{"id":9369,"date":"2021-01-11T23:27:38","date_gmt":"2021-01-11T23:27:38","guid":{"rendered":"https:\/\/new.myspeaker.fi\/profiles\/tim-mason\/"},"modified":"2024-01-04T15:20:25","modified_gmt":"2024-01-04T15:20:25","slug":"tim-mason","status":"publish","type":"profile","link":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tim-mason\/","title":{"rendered":"Tim Mason"},"content":{"rendered":"<div class=\"my-10 block-text block-text--columns-one lg:my-12\">\n<div class=\"block-text__body\">\n<div class=\"block-text__text-wrapper\">\n<div class=\"block-text raw\">\n<div class=\"block-text__body\">\nTim Mason is renowned for launching Tesco\u2019s Clubcard scheme, Tesco Express, Tesco.com, Tesco Personal Finance and Fresh &amp; Easy. He is experienced director who has ton of experience with a demonstrated history of working in the information technology and services industry. Skilled in Business Planning, E-commerce, Retail, Entrepreneurship, and Sales Management.<\/p>\n<p>He is the former Deputy CEO and Chief Marketing Officer of Tesco, the world\u2019s third largest retailer, and former President and CEO of Fresh &amp; Easy, Tesco\u2019s US business. Mason has had over 30 years of retail experience with Tesco, with 25 years spent in senior management roles, including 17 years at board level. He is currently the CEO at Eagle Eye Solutions, a leading SaaS marketing technology company that enables businesses to create a real-time connection to attract and retain customers, through digital promotion and loyalty services.<\/p>\n<p>Tim Mason served from 1995 as a Board Director at Tesco, and from 2010 as the retail chain\u2019s Deputy CEO and Chief Marketing Officer. He was President and CEO of Fresh &amp; Easy Neighbourhood Market from 2006-2012, a chain of grocery stores in the United States, and a subsidiary of Tesco until early 2013. Mason spearheaded Tesco\u2019s bid to crack America, and was responsible for the expansion and operations of 150 stores US wide. Throughout his career at Tesco, he was renowned for being in touch with the customer, and instrumental in the creation of some of Tesco\u2019s most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).<\/p>\n<p><strong>Teemat: Retail | Sales and Marketing | Customer Service and Loyalty | Leadership and Strategy | Transformation<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tim Mason is renowned for launching Tesco\u2019s Clubcard scheme, Tesco Express, Tesco.com, Tesco Personal Finance and Fresh &amp; Easy. He&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4920,"menu_order":959,"template":"","profile_category":[159,145,139,137,111],"profile_tag":[163,186,125,164],"profile_language":[],"class_list":["post-9369","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-growth-development","profile_category-leadership","profile_category-sales-marketing","profile_category-entrepreneurship","profile_category-keynote-speakers","profile_tag-entrepreneurship","profile_tag-growth-development","profile_tag-leadership","profile_tag-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tim Mason - MySpeaker Finland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myspeaker.fi\/en\/keynote-speakers\/tim-mason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Mason\" \/>\n<meta property=\"og:description\" content=\"Tim Mason is renowned for launching Tesco\u2019s Clubcard scheme, Tesco Express, Tesco.com, Tesco Personal Finance and Fresh &amp; Easy. 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