{"id":9486,"date":"2021-08-16T13:37:57","date_gmt":"2021-08-16T13:37:57","guid":{"rendered":"https:\/\/new.myspeaker.fi\/profiles\/thomas-kolster\/"},"modified":"2023-11-30T09:15:50","modified_gmt":"2023-11-30T09:15:50","slug":"thomas-kolster","status":"publish","type":"profile","link":"https:\/\/myspeaker.fi\/en\/keynote-speakers\/thomas-kolster\/","title":{"rendered":"Thomas Kolster"},"content":{"rendered":"
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\r\nThomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years\u2019 standing, he\u2019s advised Fortune 500 companies, small start-ups, governments, agencies, and non-profits. He\u2019s the founder of the global Goodvertising movement that\u2019s inspired a shift for the better in advertising.\n\nThomas Kolster is a man on a mission \u2014 one of the early pioneers in the do-good space, coining the term “Goodvertising” to describe the changing impact-advertising landscape that\u2019s become a movement in itself.\n\n \n

Thomas’ Top Topics for 2023 include:<\/h4>\nCreating leadership inspiring people to take urgent climate actions<\/strong> – As the climate emergency bells are ringing louder and louder, it\u2019s pivotal to engage and inspire people to take action\n\nGetting purpose right in a highly competitive market<\/strong> – Every brand and leader is talking about purpose, if you\u2019re to win heats and minds going forward a new approach is needed\n\nValue-based leadership anchored in transformation<\/strong> – People are no longer buying your why, your values or your actions, but who you can help them become. Only then can they see and feel the difference\n\n \n\nHe\u2019s also the author of two books: \u2018Goodvertising\u2019 (Thames & Hudson 2012) and \u2018The Hero Trap\u2019 (2020)\n\nHe\u2019s an internationally recognised keynote speaker who has appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands; and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD. As a passionate entrepreneur and change agent he\u2019s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas\u2019 belief is simple: Change begins with you!\n\n \r\n\r\nTeemat: Marketing | Branding | Sustainability | Sustainable Brands | Entrepreneunership | Leadership<\/strong>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div><\/div><\/div>\n
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\n https:\/\/www.youtube.com\/watch?v=GmwZaxR5Uig?rel=0<\/a> <\/div>\n\n <\/div>\n\n <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. 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