Dagmara Szulce

Dagmara possesses an exceptional 22-year track record in building and transforming world-renowned brands, both globally and in the United States. Her expertise lies in the art of creating living brand ecosystems that fuel continuous consumer desire and foster unwavering loyalty. She has collaborated with an impressive roster of clients, including industry giants such as P&G, Unilever, Pfizer, and Ralph Lauren, as well as notable names like Taylor Swift Fragrance and Steinway & Sons.

Dagmara’s captivating speaking engagements and trusted advisory role to high-level executives allow her to share valuable insights and guide strategic decision-making processes.

What sets Dagmara apart is her ability to craft brand experiences that transcend the ordinary, igniting emotional connections and irrational loyalty in consumers. Her unique approach has yielded remarkable results and propelled her clients to category-leading positions. From the worlds of luxury, fashion, beauty, real estate, and private equity, Dagmara has left an indelible mark on purpose-driven brands.

Most sought-after keynotes:

• Building Purpose-Driven Brands: The Path to Sustainable Success
• Transforming Brand Ecosystems: Igniting Consumer Desire and Loyalty
• Navigating Change in the Digital Era: Strategies for Marketing and Communication Professionals

Driven by her desire for impact beyond business success, Dagmara goes above and beyond in her contributions. She actively participates as a board member at ACT Responsible, an esteemed platform focused on championing responsible advertising and supporting social causes. As an MBA teacher at Baruch College, she takes pleasure in shaping the minds of aspiring marketing leaders by sharing her wealth of wisdom and experience. Additionally, Dagmara’s captivating speaking engagements and trusted advisory role to high-level executives allow her to share valuable insights and guide strategic decision-making processes. Her dedication to making a difference in various spheres is truly commendable.

In 2017, Dagmara embarked on a transformative journey as the Global Executive Director of the International Advertising Association (IAA). Recognizing the profound impact of social and environmental responsibility, she championed these values within the marketing and communications industry. Over the past four years, she has steered the IAA towards a new era, redefining its brand and cultivating a culture that embraces sustainability and societal impact alongside profitability.

Keynote speaking references:

• Women Leadership Summit
• Communication Summit
• IAA Creativity4Better

Before her role at the IAA, Dagmara stood as the President and Founder of Dagmara Szulce LLC, a marketing services consultancy that collaborated with CMOs and CEOs across luxury, fashion, beauty, real estate, and private equity sectors. In this role, she focused on empowering purpose-driven brands, aligning their missions with consumer desires and creating meaningful connections.

Dagmara’s journey is one that showcases the power of purpose, creativity, and social responsibility in transforming brands and shaping industries. Her unwavering commitment to driving positive change through her work makes her a true force to be reckoned with in the marketing and communications world.

Theme:

• Building Purpose-Driven Brands
• The Path to Sustainable Success
• Transforming Brand Ecosystems: Igniting Consumer Desire and Loyalty
• Navigating Change in the Digital Era: Strategies for Marketing and Communication Professionals