Internationalization

65 profiles
    Shadia Rask
    Keynote Speakers
    Asenne & Muutos
    attitude & change
    Company Culture
    DEI
    Environment & Responsibility
    internationalization
    Kansainvälistyminen
    Yhteiskunta & Tulevaisuus
    Yrityskulttuuri

    Shadia Rask

    Shadia Rask is an awarded speaker and columnist, known for her radiant energy and ability to talk about difficult issues with compassion and clarity. As a researcher and professional in diversity, equity and inclusion (DEI), she is an expert in questions related to diversity in working life, immigration and social sustainability.  Shadia has broad expertise ...
    Iida Mäkikallio
    Speakers
    Keynote Speakers
    attitude & change
    communication & interaction
    Company Culture
    Customer Experience
    Digitalisaatio & Teknologia
    Growth/development
    internationalization
    Johtaminen
    Kommunikaatio & Vuorovaikutus
    Leadership
    Learning
    Luovuus & Innovaatio
    Oppiminen
    Spokesperson
    Team Work
    Tiimityö
    Yhteiskunta & Tulevaisuus

    Iida Mäkikallio

    Boost Team Performance with Emotional Intelligence and Psychological Safety: Book Iida Mäkikallio for Your Next Event Iida Mäkikallio (MSc Psychology) is a leading expert in emotional intelligence, psychological safety, and workplace wellbeing. As a sought-after speaker, she helps organizations like PwC, Deloitte, Fortum, DNA, Nordea, IF, and the Finnish Government enhance communication, build trust, and ...
    Ellen MacArthur
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Economy
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Ellen MacArthur

    Dame Ellen MacArthur first hit the headlines in 2001 when she raced single-handedly non-stop around the world in the Vendée Globe when only 24 years old. After 94 days at sea, Ellen returned to a different life: she had come second in one of the hardest races in offshore sailing and the response was massive. ...
    Maayke-Aimée Damen
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Economy
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Internationalization
    Leadership
    Society/future
    Wellbeing & Health

    Maayke-Aimée Damen

    Maayke-Aimée Damen is a pioneer in sustainable development, innovation and circular economies. She has led global workshops and keynote speeches, including TEDx, exploring new ways to make sustainability more accessible and understandable for everyone. She believes that small changes can add up to make a significant impact. Maayke-Aimée Damen is a popular speaker at conferences ...
    Mark Esposito
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Economy
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Mark Esposito

    Mark Esposito consults in the area of Corporate Sustainability and Competitiveness worldwide, including Board of Directors, Communities and National Governments. He brings futurized uncertainty into the life of his audiences and he helps them navigate through complexity with foresight. As Chairman of The Strategic Foresight Board of the Circular Economy Alliance, Mark Esposito provides insights ...
    Vlatka Hlupic
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Vlatka Hlupic

    Professor Vlatka Hlupic is an award winning international thought leader, with an interdisciplinary educational background and several strands of her career. She is a Professor of Business and Management at the University of Westminster, a former Adjunct Faculty at London Business School and Founder and Chief Executive Officer of the Drucker Society in London. Vlatka ...
    Brent Hoberman
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Brent Hoberman

    In 1998 Brent Hoberman co-founded lastminute.com, UK’s most successful ecommerce travel company. He was CEO until 2006 and then became the chairman and chief strategic officer. He admits to being bitten by the entrepreneurial bug and has founded or backed a number of other companies since lastminute.com. Strategy consultant and Internet entrepreneur, Brent is a ...
    Andreas Ekström
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Growth/development
    Internationalization
    Society/future

    Andreas Ekström

    Andreas Ekström focuses on the Digital Revolution seen from the role of a futurist looking at all disciplines of society. He is a senior writer at the Swedish newspaper Sydsvenskan and an author of several books. In his acclaimed volume ‘The Google Code’ his journalistic curiosity turns towards the growing influence of Google in our ...
    Jim Carroll
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Economy
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Jim Carroll

    Jim Carroll is one of the world’s leading futurist, trends and innovation experts, with a massive global Blue Chip client list. Over the last 25 years, Jim has shared his insight with more than 2 million people in attendance at his events. Jim’s global client list is extensive and covers virtually every industry sector, including ...
    Patrick Schwerdtfeger
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Patrick Schwerdtfeger

    Patrick Schwerdtfeger is a business futurist specializing in technology trends including artificial intelligence, blockchain, and disruptive innovation. He is a top futurist keynote speaker and a recognized authority on global business trends, AI, and social media. As CEO & Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. ...
    Timothy Garton Ash
    Keynote Speakers
    Attitude & Change
    Economy
    Growth/development
    Internationalization
    Learning
    Society/future

    Timothy Garton Ash

    Professor Timothy Garton Ash is a prolific political writer and historian who has charted the transformation of Europe over the last thirty years. He is Professor of European Studies at the University of Oxford, Isaiah Berlin Professorial Fellow at St Antony’s College, Oxford, and a Senior Fellow at the Hoover Institution, Stanford University. His essays ...
    Geoff Burch
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Geoff Burch

    Geoff Burch, irreverent, humorous and brilliant keynote speaker, best selling business author and international consultant for major corporations, is now tackling the most challenging business topics that face us today. Geoff has a wealth of experience in illustrating the thinking required to find business success. He is equally at ease delivering presentations at conferences, and ...
    Rahaf Harfoush
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Society/future

    Rahaf Harfoush

    Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the Executive Director of the Red Thread Institute of Digital Culture and teaches ‘Innovation & Emerging Business Models’ at Sciences Politique’s school of Management and Innovation in Paris. Rahaf was named ...
    Lucy Marcus
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Lucy Marcus

    As one of the World Economic Forum’s Global Leaders for Tomorrow, Lucy Marcus represents a new generation of global decision-makers from business, government, politics and civil society who have demonstrated outstanding leadership. Recognised as being at the forefront of market predictions and an expert on business and finance, and both the new and the old ...
    Gabrielle Hase
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Gabrielle Hase

    Gabrielle Hase is a London based digital commerce strategy consultant. An experienced and innovative entrepreneur, Gabrielle has broad experience in all aspects of eCommerce, direct marketing and strategic brand management. She has over 20 years’ experience as a business owner and management executive specialising in digital transformation, helping businesses profit from today’s multi-channel opportunities. Innovative ...
    Catherine DeVrye
    Keynote Speakers
    Attitude & Change
    Communication & Interaction
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Catherine DeVrye

    Catherine DeVrye is an inspirational communicator with proven hands-on international management experience in the private and public sectors – as both a corporate business woman and small business owner. Catherine is an inspirational presenter who combines substance with humour to inspire, motivate and serve as a catalyst for others to strive to achieve the best ...
    Erin Meyer
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Erin Meyer

    Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness ...
    Kenneth Blanchard
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Kenneth Blanchard

    Few people have influenced the day-to-day management of people and companies more than Ken Blanchard. A prominent, sought-after author, speaker, and business consultant, Dr. Blanchard is respected for his lifetime of groundbreaking research and thought leadership that has influenced the day-to-day management and leadership of people and companies throughout the world. With a passion to ...
    Isabel Aguilera
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Isabel Aguilera

    Isabel Aguilera is one of the top executives in Europe according to the Financial Times and Fortune Magazine and a renowned specialist in success strategies for developing competitive leadership. She is the former CEO of Google Iberia and of General Electric Spain and Portugal.
    Joanne Flinn
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Joanne Flinn

    Thought leader, award winning author and respected international keynote speaker Joanne Flinn has brought inspiration, insight, and action to audiences across countries and industries. Her deep experience enables her to share true insights about digital disruption, change and leadership. Her empathy and realism help people succeed in business and life. Joanne Flinn is the Founder ...
    Sian Thomas
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Sian Thomas

    After 25 years in corporate roles and with an impressive global client portfolio including Deutsche Bank, BMW, NHS, FCA, World Gold Council and American Express, Sian Thomas helps organisations implement strategy and achieve their objectives, and individuals grow their potential to lead others. Sian Thomas specialises in strength leadership, transformation change and bringing about global ...
    Safia Minney
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    keynote speaker
    Leadership
    safia minney
    Sales/marketing

    Safia Minney

    Safia Minney MBE is an award winning international social entrepreneur, speaker and advisor, with more than 20 years’ experience as a Global CEO of the company she founded, People Tree. Safia built pioneering Fair Trade and sustainable fashion, food and lifestyle brand from her living room. Safia is a visionary international businesswoman who offers experience ...
    Traci Fenton
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    keynote speaker
    Leadership
    MySpeaker
    Sales/marketing

    Traci Fenton

    Traci Fenton is the Founder and CEO of WorldBlu®, as well as a globally recognised researcher, author and transformational executive coach who has worked with thousands of top leaders of start-ups, growth, large and Fortune 500 companies around the world. Traci is an informative and passionate Speaker who emits great energy on stage and shares ...
    Bisila Bokoko
    Keynote Speakers
    Bisila Bokoko
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    keynote speaker
    Leadership
    MySpeaker

    Bisila Bokoko

    Bisila Bokoko is a pioneering, truly inspirational and an award-winning businesswoman with an impressive track record of taking international companies from local to global. Founder of BBES, a consulting firm, she serves a wide range of markets and industries with particular focus on gastronomy, fashion, lifestyle, arts and culture. An experienced speaker at conferences the ...
    Martijn Arets
    Keynote Speakers
    Creativity/innovation
    Growth/development
    internationalization
    Martijn Arets
    Sales/marketing

    Martijn Arets

    Martijn Arets is an international expert and thinker in scalable peer to peer online platforms, such as Airbnb, Kickstarter and Uber, in the field of emergence and development of the collaborative economy: sharing economy, gig economy, crowdfunding and crowdsourcing. Martijn shares with influential leaders and the experts behind some of today’s biggest online platforms his ...
    Rita McGrath
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    Leadership
    Rita McGrath
    Sales/marketing

    Rita McGrath

    Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Covidien, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. Rita is an exceptional instructor and is highly valued for ...
    Said Baaghil
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    Said Baaghil
    Sales/marketing

    Said Baaghil

    Said Baaghil. a brand marketing strategist, brand activist and author, is currently developing marketing strategies for several reputable companies in the Middle East. He continues to be a passionate and effective voice through blogs, lectures and articles on how marketing should be perceived in the Middle East. His passion for brand marketing drove him to ...
    Omar Johnson
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    Leadership
    Omar Johnson
    Sales/marketing

    Omar Johnson

    Omar Johnson is a marketing innovator in the art of building world-class brands. As former CMO of Beats by Dre and VP of Marketing at Apple, throughout his career, Johnson has led all facets of marketing, ranging from brand development and positioning to advertising and global digital marketing. Omar is an industry-leading authority and has ...
    Frits Van Paasschen
    Keynote Speakers
    Entrepreneurship
    Frits Van Paasschen
    Growth/development
    Leadership
    Sales/marketing

    Frits Van Paasschen

    Frits van Paasschen is a seasoned global executive and the author of The Disruptors’ Feast, an Amazon best-seller. His thirty years of experience inside global companies affords him a unique perspective on the trends reshaping the global economy. Frits sees the accelerating pace of disruption as being driven by climate change, digitization, and human inequality. ...
    James Averdieck
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    internationalization
    James Averdieck
    Sales/marketing

    James Averdieck

    James Averdieck is the founder and former Managing Director of Gü Chocolate Puds, the fastest growing food company in UK and a brand credited with revolutionising the quality of desserts. His latest venture, The Coconut Collaborative, sells luxury yoghurt made from coconut milk, free from dairy, soya and gluten. James is a compelling and unique ...
    Greg Williams
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Greg Williams
    Growth/development
    internationalization
    Leadership

    Greg Williams

    Greg Williams is one of the world’s leading authorities on technology trends and the ways they impact business and society. As editor-in-chief of WIRED UK, Greg meets the innovators, thinkers, scientists, entrepreneurs, and creatives who are changing the world and writes on a variety of subjects, including innovation, technology, business, creativity, and ideas. In his ...
    Arne Elias Corneliussen
    Keynote Speakers
    Communication & Interaction
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Host & Moderator
    Internationalization
    Leadership
    Learning
    Sales/marketing
    Society/future

    Arne Elias Corneliussen

    Arne Elias Corneliussen is an extraordinary communicator who provides eye-opening, engaging and memorable virtual and inperson experiences who leave audiences inspired, motivated and rethinking with a new understanding. Arne Elias Corneliussen is founder and Chief Executive Officer at NRCI – a geopolitical risk advisory. He formed NRCI in 2010. Mr. Corneliussen developed a genuine passion ...
    Nikki Greenberg
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Entrepreneurship
    Environment & Responsibility
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Nikki Greenberg

    Meet Nikki Greenberg, a renowned futurist and innovation strategist who is passionate about equipping organizations for a technology-driven future. With her expertise, Nikki assists leaders in envisioning their enterprises in harmony with the digitally oriented lifestyles, work environments, and communication methods prevalent in today’s world.   “Just wow – got my brain buzzing thinking outside ...
    Belinda Gerdt
    Keynote Speakers
    Creativity/innovation
    Customer Experience
    Digitalisation & Technology
    digitalisation/technology
    Economy
    Growth/development
    Leadership
    Sales/marketing

    Belinda Gerdt

    Belinda Gerdt, an internationally recognized leader and author, offers thought-provoking insights into how the customer experience in the digital age sets pioneers apart from the rest. Drawing on over 20 years of experience with some of the world’s leading technology companies, her talks inspire organizations to THINK BIG and elevate company value through customer experience. ...
    John Bruton
    Keynote Speakers
    Economy
    Growth/development
    Internationalization
    Society/future

    John Bruton

    John Bruton was the EU Ambassador to the United States from 2004 to 2009, and previously the Irish Prime Minister (Taoiseach). As a former Irish Prime Minister, John helped transform the Irish economy into the “Celtic Tiger”, one of the fastest growing economies in the world. During his time in office from 1994 to 1997, ...
    Ian Bremmer
    Keynote Speakers
    Economy
    Growth/development
    Internationalization
    Society/future

    Ian Bremmer

    Ian Bremmer is a renowned American political scientist specialising in international relations, states in transition, and global political risk. He is the President of Eurasia Group, a global political risk research and consulting firm. Eurasia Group has a network of experts and resources in 90 countries and provides analysis and expertise about how political developments ...
    Terence Mauri
    Keynote Speakers
    Attitude & Change
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Terence Mauri

    ‘What a way to open our client conference! Terence inspired our audience to develop a new mindset, act as agents of change and reimagine their future, bolder selves’. Inga Rottmann, VP Marketing, Wolters Kluwer Terence Mauri has been described as ‘an outspoken and influential expert on the future of leadership’ by Thinkers50 the global authority ...
    Jeremy Schwartz
    Keynote Speakers
    Creativity/innovation
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Jeremy Schwartz

    Jeremy Schwartz is an inspiring presenter and captivating storyteller who shares his CEO expertise from world class consumer and retail companies such as L’Oréal, The Body Shop, Coca-Cola and Pandora. Topics include organisational mindsets of market leaders, profiting from sustainability and purpose and innovating consumer focused cultures. “Jeremy’s session was excellent. He nailed (and exceeded) ...
    Jean-Claude Juncker
    Keynote Speakers
    Economy
    Growth/development
    Internationalization
    Leadership
    Sales/marketing
    Society/future

    Jean-Claude Juncker

    Jean-Claude Juncker is one of the founding fathers of the euro and a pioneer of European unification. As Prime Minister of Luxembourg he was the longest-serving head of government in the European Union – with 18 years in office – as well as the longest-serving democratically elected head of government worldwide. Jean-Claude Juncker studied law ...
    Ian Goldin
    Keynote Speakers
    Digitalisation & Technology
    Economy
    Growth/development
    Internationalization
    Leadership
    Society/future

    Ian Goldin

    Professor Ian Goldin is the world’s leading expert on the systemic risks created by globalisation. He currently holds the position of Professor of Globalisation and Development at Oxford University, the Director of the Oxford Martin Programme on Technological and Economic Change and the founding Director of the Oxford Martin School. He is also well known ...
    Brian McBride
    Keynote Speakers
    Digitalisation & Technology
    Growth/development
    Internationalization
    Leadership
    Sales/marketing

    Brian McBride

    Brian McBride has been a recognised leader in the digital sector for over 15 years. An established businessman, McBride’s expertise across industries is enviable, having acted in senior roles at the likes of Amazon, ASOS and Trainline. The longstanding chair and non-executive Director now holds a number of advisory positions, enhancing corporations and governing groups ...
    Erik Brynjolfsson
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Economy
    Growth/development
    Internationalization
    Sales/marketing

    Erik Brynjolfsson

    Erik Brynjolfsson is the Schussel Family Professor at the MIT Sloan School of Management, Director of the MIT Center for Digital Business, Chair of the MIT Sloan Management Review, and the Editor of the Information Systems Network. Erik Brynjolfsson earned his A.B., Magna cum laude, and S.M. in Applied Mathematics and Decision Sciences at Harvard ...
    Anil Gupta
    Keynote Speakers
    Economy
    Entrepreneurship
    Growth/development
    Internationalization
    Society/future

    Anil Gupta

    Dr. Anil K. Gupta is widely recognised as one of the world’s leading experts on strategy, globalisation and emerging markets. He is the Michael Dingman Chair in Strategy and Entrepreneurship at the University of Maryland. He is also a Visiting Professor of Strategy at INSEAD and chief advisor to the China India Institute. He was ...
    John Kao
    Keynote Speakers
    Attitude & Change
    Creativity/innovation
    Economy
    Entrepreneurship
    Growth/development
    Internationalization
    Leadership

    John Kao

    Dr. John Kao, dubbed “Mr. Creativity” and “a serial innovator” by The Economist, is a leading authority on innovation, business creativity, organizational transformation and emerging technologies. John is passionate about how leaders learn to innovate, and he has taught extensively in both public and private sectors. As a professor at Harvard Business School from 1982-96, ...
    Guy Kawasaki
    Keynote Speakers
    Creativity/innovation
    Digitalisation & Technology
    Economy
    Entrepreneurship
    Growth/development
    Internationalization

    Guy Kawasaki

    Guy Kawasaki was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. Guy is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). Guy has a B.A. from Stanford University and an ...
    Martin Roll
    Keynote Speakers
    Attitude & Change
    Digitalisation & Technology
    Economy
    Growth/development
    Internationalization
    Leadership
    Learning

    Martin Roll

    Martin Roll is an experienced global business strategist, senior advisor and mentor to Fortune 500 companies, Asian firms, family-owned businesses and family offices. He advises clients on strategy, transformation, leadership, family business and family office topics. He additionally, works closely with global business families and family offices on strategy, leadership, succession, governance, professionalization, impact and ...
    John Sawers
    Keynote Speakers
    Digitalisation & Technology
    Internationalization
    Leadership
    Society/future

    John Sawers

    Sir John Sawers has 36 years’ experience in diplomacy and intelligence, culminating in five years as chief of the British Secret Intelligence Service (MI6) from 2009 to 2014. During his tenure, he modernised the Service and led it through major changes in operations, technology, and public accountability. In that role, he took part in the ...
    Bruce Schneier
    Keynote Speakers
    Digitalisation & Technology
    Internationalization
    Society/future

    Bruce Schneier

    Bruce Schneier is an internationally renowned security technologist, called a “security guru” by The Economist. His influential newsletter “Crypto-Gram” and his blog “Schneier on Security” are read by over 250,000 people. He is a frequent guest on television and radio and has served on several government committees. Bruce explains, debunks, and draws lessons from security ...